Each October, during Breast Cancer Awareness Month, Ohio-based plastic surgeon Dr. Jeffrey Donaldson sponsors a unique campaign to raise money for cancer research and patient care. For the fifth straight year, Donaldson Plastic Surgery, will donate $1 for every new like its Facebook fan page receives between October 1st and October 31st. Appropriately named, the “Likes for Lives” campaign’s annual goal is to gain at least 500 likes—a goal that has been achieved each year prior. The number of new fans by month’s end will determine the total donation amount, which will be given to OhioHealth Bing Cancer Center.
Located on the campus of Riverside Methodist Hospital, OhioHealth Bing Cancer Center is a facility that is dedicated to providing treatment and support for cancer patients and their families. From therapy to imaging, testing and nutrition, the center takes a holistic approach to treating the disease. In addition to numerous patient services, the facility also completes on-site clinical research.
The inspiration for Dr. Donaldson’s unique fundraising campaign comes from his patients and their families. Because breast cancer survivors often have reconstructive surgery, he has treated many women in the past who have been through an unimaginable journey. Dr. Donaldson’s previous practice mission was to help these patients regain self-esteem and sense of wholeness through surgery, and now that his surgical focus has shifted, he is more philanthropically engaged.
Currently in its fifth year, the “Likes for Lives” campaign will fund up to $5,000 for local cancer research – and there is more to be done. Through social media, the campaign hopes to reach more people locally, as well as outside of Columbus, Ohio. And since cancer affects everyone in some way, there are countless potential new “Likes” that can go a long way.
There is no need to spend any money to participate in Likes for Lives. To show your support for this great cause, simply visit https://www.facebook.com/DonaldsonPlasticSurgery and “Like” the page!