Dr. Donaldson’s guest blog was featured on Columbus CEO. The following is an excerpt – Click here to read full blog.
By Jeffrey Donaldson, MD
Posted by Julie France on March 16, 2016
Any industry that is built upon reputation and personalized results must refuse certain sales opportunities in order to preserve its standards. The cosmetic surgery industry’s intersection between healthcare and retail is unique: It requires being a doctor first, a surgeon second and a businessman last to optimize patient outcomes. In the field, patient needs trump profits absolutely every time, but the emphasis on quality and consumer experience is broadly relatable among other fields. Overall, the key is having a process to follow when determining whether or not to say “no.”
Below are a few tips that can help determine when and how to turn away business professionally in the cosmetic surgery industry—with broad applications in any field:
Screen prospective clients and customers:
An ideal cosmetic surgery patient is a happy, healthy, well-balanced individual who is looking to feel like their best self. This person has good self-esteem, realistic expectations and understands that a customized procedure will address an anatomic concern. He or she has the sophistication to research options, the wherewithal to take action and the perspective to enjoy the result. Medical risk, emotional health and maturity are important factors that come into play when assessing a prospective patient. A competent surgeon and staff also look for cues to determine motives and expectations. Are they realistic? Is anyone else involved in the decision? How long have they been weighing their options? Outside of the healthcare sector, reputation and ethical standards are also important to business, and so each customer might be screened by similar methods.
Have a thoughtful approach:
Plastic surgery is an industry built on trust. Patients need to feel comfortable in order to have a rewarding experience. A patient’s safety should always come first. In this industry, there are non-negotiable patient criteria that ensure safety thresholds and ethical norms. These should be clear to all employees. For instance, the body-mass index should be low, smoking is prohibited and the patient must treat each staff member with respect. Owners of other businesses may want to think about establishing checklists or basic guidelines for employees to interpret and react to certain situations……Read Full Blog
Advancing age or excess weight can result in people feeling dissatisfied with the appearance of the neck. Demand has driven innovation in the plastic surgery field, and now there are three reliable and permanent treatment options for neck fat, and some are even non-invasive.
The U.S. Food and Drug Administration has recently approved Kybella to reduce fat in the neck. This procedure involves multiple small injections of deoxycholic acid in targeted areas. Each series of injections constitutes a single treatment, and patients may need several treatments to see a complete result. A patient might experience temporary swelling, but the process is minimally-invasive, using only a very fine needle.
This treatment is the ideal choice for anyone with large deposits of fat in the neck region. The surgeon makes one small incision under the chin and inserts a thin suction cannula into the fatty layer to physically remove excess fat cells. This process can remove a large amount of fat in a single comprehensive treatment; however, it is slightly more invasive and patients will recover with bruising and swelling over several days.
Coolsculpting is a completely nonsurgical, non-invasive procedure that also permanently removes fat from the neck. The Coolsculpting applicator targets discreet, focal fat deposits by drawing them into a vacuum and freezing them for one hour. Results from this treatment are apparent within one to two months. Only 20-25% percent of the fat is removed during a single treatment, so while the recovery is shorter than other methods (zero, actually) the results may take longer to see.
Patients should consult with a board-certified plastic surgeon to choose the neck fat treatment that best fits their individual needs and goals.
Coolsculpting is the most advanced method for removing unwanted fat. Come into our office, sit down for an hour or two, and let us freeze the fat wherever it bothers you. After a few weeks, you’ll start seeing a difference. There are no incisions, and no anesthesia — you can literally talk on the phone, play online, watch a movie or take a nap while you become thinner.
Dr. Donaldson was skeptical at first… Until he tried it himself! It seemed unlikely that fat could be removed without liposuction or surgery. But the research now clearly shows that Coolsculpting works — and patients see it too.
Visit our office for a consultation to determine whether you are a good candidate. Pricing is determined by the size and number of areas you want to treat. Get ready for summer, and join us for Coolsculpting!