The Daily Reporter
by Tiffany L. Parks – Published: Wednesday, May 23, 2012
A little nip here. A small tuck there. As cosmetic surgery continues to surge in popularity, Central Ohio baby boomers are in step with their national counterparts in seeking facelifts, breast augmentations and chemical peels. Erin Hufford, marketing director of Columbus Aesthetic & Plastic Surgery, said baby boomers are a mainstay of the Columbus-based practice.
“They are pretty much the majority of the demographic we see in our ofﬁce,” she said, adding that while cosmetic procedures are typically associated with women, men also have signed on to get rid of wrinkles and under-eye bags.
“There has been a signiﬁcant rise in (male clients) in the last 10 years, especially with the popularity of injectibles. Men can have the same trouble spots as women.”
With cosmetic work becoming a focal point in today’s pop culture, Hufford said, many baby boomers have shaken off old conventions of going under the knife.
“With how much it’s on television and seen with celebrities, it’s not as taboo,” she said. “It’s in the public eye.”
Like the client base at Columbus Aesthetic & Plastic Surgery, many of the patients who rely on Dr. Jeffrey Donaldson to turn back the clock on their appearance are baby boomers.
“For many clients, (the desired procedure) is something they have always wanted and now they ﬁnally have the resources to do it,” he said.
Donaldson, owner of Donaldson Plastic Surgery, agreed with Hufford that the old taboos surrounding plastic surgery are largely gone.
“It is so much more in the spotlight and many clients are
comfortable talking about it,” he said.
“There is not so much of a stigma attached to it. I’ve seen people who come in because they have a wedding coming up or a reunion or they are starting a new job or they’ve gotten a divorce and are looking to date again.”
Unlike in decades past when clients often kept quiet about getting work done, Donaldson said, he has many baby boomers who get excited to film video testimonials for his website.
“As an ofﬁce, we are strictly conﬁ dential but people are more vocal than ever before,” he said. “Some patients are deﬁnitely excited about it.”